Why Is WordPress Maintenance Important?
Before we jump into WordPress Maintenance and why it's important for your website. We are going to first break down what it is and isn't. What it can cost and some things to watch out for when looking to purchase maintenance from a provider.
What Is WordPress Maintenance?
While every company tends to offer similar services generally speaking WordPress Maintenance takes care of the following key items.
- Routine Backups (some companies do weekly others offer daily), also make sure they are providing off-site backups. In the event of major events and to avoid major issues during restore backups should be off server.
- WordPress core updates are the most basic form of WordPress Maintenace. In addition to making sure there are no compatibility issues to prevent your website from running post update.
- Theme updates maintenance providers also typically update your theme. So long as there are no direct code edits prohibiting them.
- Plugin updates just like theme updates plugins will also be updated so long as u havent modified their code base. If you have no active license the developer may use their own key if available or ask u to pay for a license. Typically the cost of licenses are not built into maintenance because its recommended for you to own a license of every premium plugin you're running.
- Downtime monitoring usually a good maintenance provider will offer downtime monitoring. They will also investigate downtime issues if the downtime is persistent and reoccuring.
These are the typical services that are included inside most WordPress maintenance services. However, depending on your service provider they may also offer additional services similar to what we offer below. This list is in addition to the above list not separate.
- 90 Days Worth Of Off-Site Backups we maintain 90 days worth of backsups of both files and database for your website for the most reliable restore process.
- Weekly Care Reports we send a weekly report to your email about traffic, and the status of your website.
- Keyword position tracking, we can track up to 100 of the most important keywords and phrases for your website. This keyword data is then also emailed to you in your report so you can monitor your websites performance.
- Page Speed we offer general page speed report data for your website checking load time from a server closest to your own to get accurate readings. This is not using Lighthouse or CWV data these are general performance recommendations that could lead to improved CWV performance.
- Malware and vulnerability scanning to make sure your website is safe and secure against the latest threats.
Scott Hartley
Founder & CEO, Sert Media
Founder and CEO of Sert Media, a Nashville-based digital marketing agency. Scott has spent over 15 years helping businesses grow through SEO, web performance optimization, and strategic digital marketing. His deep expertise in WordPress development, site speed, and technical SEO has guided hundreds of brands toward measurable results. When he's not auditing Core Web Vitals or refining campaign strategies, he's writing about the tools, techniques, and trends shaping the modern web.
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