Paid Media & PPC
We run precision-targeted ad campaigns that drive qualified leads, sales, and measurable ROI. We manage billions in annual ad spend across Google, Meta, LinkedIn, and emerging platforms.
Why Paid Media Matters
Organic reach alone is not enough in today's competitive market. Paid media gives you instant visibility, precise audience targeting, and the ability to compete for high-intent customers in real time. Whether you are launching a product, scaling e-commerce, or building brand awareness, strategic paid ads are essential.
We do not just throw budget at ad platforms. We run rigorous tests, tune for actual business outcomes (not vanity metrics), and refine campaigns to maximize return on ad spend. We combine data-driven strategy with strong creative to deliver results that hit your bottom line.
We manage every channel with precision: search ads for high-intent keywords, display retargeting, and social campaigns that build brand authority.
Quick Stats
Capabilities
Platforms We Manage
Google Ads
We run Search, Shopping, Display, and YouTube campaigns. We capture high-intent keywords and reach customers at every funnel stage.
Meta Ads
We build Facebook and Instagram campaigns tuned for awareness, engagement, and conversions with detailed audience targeting and creative testing.
LinkedIn Ads
We run B2B campaigns that target professionals by title, industry, and seniority. Ideal for lead generation and thought leadership.
TikTok Ads
We reach younger audiences with native, creative content. TikTok's algorithm excels at viral growth and engagement-driven campaigns.
Programmatic & Display
We use real-time bidding across thousands of premium publishers. We reach users across the web with contextual and behavioral targeting.
Microsoft & Bing Ads
We tap into Bing's audience and Microsoft's network. CPC is often lower than Google with less competition on core keywords.
Services
Our Paid Media Services
Results
Proven Results
Annual ad spend managed across platforms
Average ROAS across all accounts
Average reduction in customer acquisition cost
Active accounts managed and optimized
Process
Our Campaign Process
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01
Account Audit & Analysis
We review your current accounts, past performance, competitors, and conversion tracking. We find gaps, missed chances, and areas to improve. We baseline your current state and set realistic targets.
Account Analysis Visualization -
Strategy Documentation02
Strategy Development
We build a custom paid media strategy aligned with your goals. This covers platform selection, budget allocation, audience definition, and KPI targets. We present a detailed plan with keyword strategy, audience segments, creative approaches, and success metrics.
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03
Campaign Build & Setup
We build campaigns from scratch: keyword research, audience segments, ad copy, creative, landing pages, and conversion tracking. Every element is documented for easy management and auditing.
Campaign Structure -
Launch & Monitoring04
Launch & Initial Optimization
We launch with close monitoring of initial data. Early tuning focuses on bids, budgets, negative keywords, and weak creatives. We keep close communication during the first 30 days with weekly reports.
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05
Continuous Scaling & Optimization
Once campaigns hit target ROAS, we scale budget to top-performing channels. Ongoing work includes A/B testing, audience expansion, and creative refreshes. We provide monthly reviews, quarterly strategy audits, and annual competitive benchmarks.
Performance Growth
ROAS
Case Studies
Scaling DTC Revenue 280% YoY
A DTC apparel brand was spending poorly across platforms. We moved to Google Shopping and Performance Max, added dynamic retargeting, and tuned landing pages. Revenue grew 280% while CAC dropped 45% in 12 months.
LinkedIn B2B Lead Generation Success
An enterprise software company needed qualified B2B leads. We launched LinkedIn Ads with Sponsored Content, InMail, and Lead Gen Forms. Cost per lead dropped from $450 to $185 within 4 months.
Google Local Services Ads Dominance
A regional HVAC company struggled against national chains. We set up Local Services Ads, tuned their Google Business Profile, and ran local search campaigns. Service calls grew 156% in 6 months.
Meta Ads to 415% ROAS
A fashion brand's Meta campaigns were underperforming. We restructured by product category, added dynamic ads, tested 50+ creative variations, and tuned audiences. ROAS improved from 1.8x to 4.15x in 90 days.
FAQ
Frequently Asked Questions
Most campaigns show initial results within 2-4 weeks. Timeline depends on your industry and conversion volume. Search ads usually perform faster than display or social. We focus on lasting growth, not quick wins. After 90 days, you should see clear performance trends. We send weekly reports the first month and monthly reports after that.
Our service includes campaign strategy, account setup, daily monitoring, bid adjustments, A/B testing, creative iteration, monthly reports with insights, quarterly strategy reviews, and ongoing tuning. We also set up conversion tracking and give you access to real-time dashboards. Ad spend is separate from our management fee.
Budget depends on your industry, goals, and current results. Most clients start with $2,000-$5,000 monthly to test and tune. B2B companies may spend $3,000-$10,000+. E-commerce ranges from $1,000-$50,000+ based on margins. We suggest starting smaller and scaling proven channels. We help set realistic budgets during our strategy session.
Yes. Proper conversion tracking is critical. We handle GA4 setup, Facebook Pixel, LinkedIn tracking, conversion API, and UTM management. We also audit existing tracking for accuracy. Clean data helps us tune better and shows you true ROI. We get tracking in place before launching any campaigns.
We are confident in our approach. If results fall short within 90 days, we dig in to find the cause. It could be landing pages, product-market fit, budget allocation, or campaign structure. We run a diagnostic review and either fix current campaigns or recommend pausing weak channels. We will not keep spending on what does not work.
Local
Nashville PPC Management
Maximize your ad spend in the Nashville market with Nashville PPC management from a team that understands local competition, seasonal trends, and Middle Tennessee consumer behavior. See all Nashville services.
Start Driving Revenue Today
We are ready to talk paid media strategy. Schedule a consultation for a custom audit of your current campaigns or a fresh strategy recommendation.
Services