WordPress How To Use Category & Tag Pages For SEO
Content structuring is not easy, and its often times one of first issues I encounter when performing an SEO sudit. Over usage as well as under usage of tags and categories can really make a mess of your website's structure.
Implementing a solid system for managing your tags and categories can boost your website's SEO. I am going to attempt to explain how you can properly make use of categories and tags to improve your website's rankings.
Treat Category & Tag Archives As Landing Pages
One of the most common issues is that authors tend to set and forget their categories and tags. Category archives in particular can become excellent landing pages when properly optimized and in some situations such as on eCommerce website category pages can bring more traffic than your product listings.
When thinking about optimizing category archives as if they are landing pages it's important to perform the following tasks.
Scott Hartley
Founder & CEO, Sert Media
Founder and CEO of Sert Media, a Nashville-based digital marketing agency. Scott has spent over 15 years helping businesses grow through SEO, web performance optimization, and strategic digital marketing. His deep expertise in WordPress development, site speed, and technical SEO has guided hundreds of brands toward measurable results. When he's not auditing Core Web Vitals or refining campaign strategies, he's writing about the tools, techniques, and trends shaping the modern web.
Related Articles
The Complete SEO Strategy Guide for 2026
Introduction SEO in 2026 looks nothing like it did three years ago. AI is now…
Is Yoast SEO Premium Worth It?
Yoast SEO Premium is without a doubt a solid plugin, but is it worth $89…
Why You Should Never Redirect All 404 Errors To Home
This is a common occurrence that I see when performing an SEO audit on client…