How Website Performance Affects SEO & Boosts Sales
Google and your users love a fast website. No one likes to wait for a website to load. By maintaining a high performing website that loads quickly, your sales will increase and your rank in Google will improve. For example, Amazon found that reducing your website's load time by 100ms increases your customer conversion rate by 1%.
There are many articles that are scattered across the internet but as opposed to blinding you with a mountain of text below is a helpful infographic that is going to walk you through all of the areas.
Scott Hartley
Founder & CEO, Sert Media
Founder and CEO of Sert Media, a Nashville-based digital marketing agency. Scott has spent over 15 years helping businesses grow through SEO, web performance optimization, and strategic digital marketing. His deep expertise in WordPress development, site speed, and technical SEO has guided hundreds of brands toward measurable results. When he's not auditing Core Web Vitals or refining campaign strategies, he's writing about the tools, techniques, and trends shaping the modern web.
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